So what does the future of Social Media hold? Will we have status updates about hover cars, hover jumpers, hover pants? Or will social media be banned by the Chinese government as they occupy 94% of the globe… and 60% of the moon. Our ‘timelines’ may grow to define who we are, you may be declined a passport as your history is deemed ‘unsatisfactory’. Skiving work may become impossible as those dreaded drunken photos become public knowledge, easily viewed on a number of flat screens that occupy every surface… or on your hover watch, with built in projector. The potential future of social media is limited only by your imagination.
In the slightly nearer future we have a lot of potential for some exciting developments within the world of social media. Consumer habits are constantly evolving, as users become more acclimatised to the very nature of social media, and their expectations and demands develop.
Social media will become a more tailored experience as we tire of receiving updates and content that we neither asked for nor care about. A more regulated curation of our online presence will become an emerging fashion as our digital footprint begins to grow and holds more weight within culture than a mere passing phase.
Obviously technological advances will be the key to the development of social media. NFC technology is perhaps one of the most interesting and exciting possibilities. When the technology becomes more widely available on handsets, the opportunity for usage within advertising adds an entirely new dimension of possibility.
Integrating an NFC section into a print ad, poster or bus shelter ad would allow for extra content to received onto the consumers phone, extending the amount of time the brand has the consumer’s attention for. This is a particularly exciting possibility for any advertising for the media industry. Film, television or music adverts could provide, samples, trailers, teasers to consumers devices through NFC technology, to compliment the poster it has been scanned from. This would hopefully lead to the death of the unsightly and mostly redundant QR codes from posters and print ads.
As consumer demands and tastes become more specific we will see a rise in more niche sites, that allow for users to collate a more specific collection of media, personal to them. Rather than the largely bland, androgynous, interface of Facebook, users will create something more reflective of them as an individual. Sites such as Tumblr or Pinterest for example are going to become the preferred site of choice.
From there, the future of social media could become a nightmarish future, similar to the one portrayed in Charlie Brooker’s ‘Black Mirror‘ television series. Or it may evolve and adapt to become a natural part of everyday life, with technology updating our status for us, as Brooker so eloquently put it…
I give it five years till we have toilets that BY DEFAULT automatically uploads stats re stool length and weight to Facebook.
— Charlie Brooker (@charltonbrooker) January 26, 2012
…would certainly make for some interesting hangover days.