So now we have a proper poster and trailer for James Cameron’s 3D re-release of Titanic. But are they anything special? Are they reflective of the epic classic?
Titanic reached 10 Million fans on Facebook and James Cameron celebrated the milestone by releasing the trailer on the Facebook page.
Here’s the trailer:
Fairly standard trailer. Advertising James Cameron just as much as the film really. The original was released in cinemas in 1997 so perhaps a name drop of ‘Avatar’ in the trailer may encourage the new generation of movie-goers to watch Titanic on the big screen.
The Trailer certainly translates the grandeur of the film as a whole, the epic size of the Titanic, the big CG scenes, the blossoming relationship between Jack and Rose.
The trailer ticks all the boxes really. Even whilst watching it on youtube you get the idea of what scenes are going to look eye-popping in 3D.
However the poster falls slightly short.
Here it is:
It’s a real mixed bag…
The 3D font used for the film title is a nice touch, brings the feel of the film into the 21st Century. The subtle silver/gold colours that were used in the original poster are used really well. Also the fact that the bottom of the poster isn’t a mess of small print, that some theatrical posters are afflicted with, is great.
The choice of image is a bit of a grey area. It’s not a terrible choice, Jack and Rose holding each other, it’s reflective of the film. However, they have a look of fear about them. The original poster had the two of them in a loving embrace.
Yes the film is about the sinking of the ship, but at the end of the day, the overriding feel of the film is a tragic Hollywood love story. Having Jack and Rose looking a bit cold and scared doesn’t quite give the bigger picture. It’s not iconic enough when you consider all the shots available from the film.
The main problem with the poster is the…rain? Snow? Light? Whatever those irritating white blurs all over the poster are supposed to be. Why are they there? What are they adding to the design? Are they supposed to give a sense of depth? It’s very confusing.
Using ‘Like Never Before’ in the strapline is a bit… stock. The amount of 3D re-releases that are now cropping up means that we’re going to have to start being a bit more creative with those straplines.
The art direction isn’t the worst, it just doesn’t look very well thought through. For a multi-million dollar blockbuster it’s a bit uninspiring.