Take a look at this minimalistic yet effective poster for ‘We Bought a Zoo’…
Just when you thought minimalist posters were being over done and becoming predictable we get given this piece. It’s great.
It still gives us a real feeling of what the film is about, the varied paw prints look fantastic. The whole handprint/finger painting feeling that the poster has, puts emphasis on the family orientation of the film.
Normally a minimal poster is either visually striking but somewhat detached from the film (unless it’s made post-release in hindsight) or it’s so related to the film’s content that the visuals are, well, crap.
Sure it may be a risky move to have just Matt Damon’s name on the poster, but I think this poster’s positive aspects lay in it’s unique style.
This poster seems to have found a balance between art and relevance which is totally refreshing in a sea of generic looking unimaginative posters.
Good work ARSONAL!
Do you like this poster? Hit up the comments section.