I was set a brief taken from the D&AD student awards 2011 titled Digital Campaigner where I had to “present an idea that engages support for Oxfam by triggering shared values and concerns in a wide range of people.” Working with a partner, I chose to develop a brand extension titled ‘Oxfamily’ that exploited the benefits of Web 2.0.
(Click images for full sizes)
The presentation that we gave achieved a first:
An accompanying ad that would appear in a magazine:
Concept design to show what the YouTube channel would look like:
And the same for the Twitter:
And again for a Google search page: