Chronicle Poster

You’re Not You When You’re Hungry

[Written for my 'Strategy & Planning' module of my Advertising Degree]

The start of 2012 for Snickers has seen them part ways with a tank driving Mr. T telling us to quit our ‘jibber-jabber’ and to ‘get some nuts’. Now they are telling us that we are not ourselves when we’re hungry. Launching a social media campaign and telvision advert full to the brim with celebrity cameos.

The Hobbit: An Unexpected Journey Poster