Sharing, sharing and more sharing. That is what drives social media. Sharing thoughts, ideas and opinions has never been easier, and the sharing culture that we are fast becoming a part of, actively encourages us to do so.
The backbone of democracy is also rooted within the notion of sharing. Dahl’s ‘empirical conditions for democracy’ include ’freedom of expression’ and the ‘right to information other than from official sources’ People should be able to speak freely and openly, and this is being made easier by the open nature of social media.
Aldi have been running a series of adverts that place a well recognised brand name up against the less popular ‘own brand’ equivalent, then showing the low price of the ‘own brand’ item.
The start of 2012 for Snickers has seen them part ways with a tank driving Mr. T telling us to quit our ‘jibber-jabber’ and to ‘get some nuts’. Now they are telling us that we are not ourselves when we’re hungry. Launching a social media campaign and telvision advert full to the brim with celebrity cameos.
